“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
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Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.
In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?