Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
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It is understood that the telecoms group is seeking €2-3bn.
The ChatGPT developer announced a policy for how it is approaching the moderation of AI-created election-related content – an especially challenging issue now that it has launched a GPT marketplace.
Host Jack Benjamin and Havas Media Group chief data and product officer Laura Kell talk about the relaunch of Converged, life after cookies, data privacy and what she thinks of the current media agency model.
WPP agency recruited Initiative exec to lead media for cosmetics giant L’Oréal as relationship expands.
Disney’s shoppable ad format will take advantage of second-screeners, while Netflix boosts ad tier users to 23m.
| Maria Iu
Effectiveness was also considered crucial by The Future 100 Club.
At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies