PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
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Madison and Wall has made the analysis based on company results and GroupM figures.
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
Humanz, a marketing platform for content creators and brands, has entered the U.S. market, bringing a fresh approach to influencer marketing
Warner Bros. Discovery and Charter Communications have inked a multi-year distribution deal that includes Max and Discovery+ tiers for Charter subscribers
A high-stakes legal battle is set to unfold behind closed doors on Monday, as Rupert Murdoch seeks to solidify his eldest son Lachlan’s control over his vast media empire
Google unveiled “Audio Overview,” a feature that transforms your research materials into a Podcast powered by AI
