Software giant Oracle announced this week that it is shutting down its advertising business, a move that comes after a steep decline in revenue
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A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.
A new Pew Research Center survey of Americans’ news habits suggests that TikTok is becoming a more prominent source of news for Americans, particularly young adults
Google has announced the launch of the Google TV network, a new advertising platform designed to reach viewers on Google TV and other Android TV OS devices
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
“Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow,” featuring Dave Penski, CEO of Publicis Media
Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.
Last week, New York City’s Skylight at Essex Crossing transformed into a creative incubator as thousands of innovative brands, retailers, distributors, investors and entrepreneurs made their way to the vibrant lower east side for FounderMade’s Innovation Show NYC 2024
The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.