Advertisers are feeling bullish about the rest of 2024, according to an update to the 2024 Outlook Study released today by the Interactive Advertising Bureau (IAB)
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YouTube announced today a new set of AI detection tools to protect creators from having their likeness copied and used in other videos
A massive data breach at Disney has exposed sensitive information, including financial details on Disney+ streaming revenue
Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.
A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.
After CEO Linda Yaccarino declared earlier this year that the platform would prioritize video content, X has now officially launched a dedicated smart TV app
e.l.f. Cosmetics is bringing music to the beauty world with the launch of its first-ever music album, “Get Ready With Music,” an extension of viral Get Ready With Me beauty videos
Chase has signed a multi-year sponsorship deal to become the first jersey patch sponsor of the Golden State Valkyries, the league’s newest expansion team
The Guardian US announced the appointment of Sara Badler as Chief Advertising Officer, North America, effective immediately
The J.Crew catalog, a staple of the brand’s identity since the 1980s, is making its return after a seven-year hiatus