TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
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BBC director-general Tim Davie set out a plan for more investment in BBC Studios as it looks to reform the licence fee.
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UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.
Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.