The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
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UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.
Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.
Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.
The AI company already has agreements with Axel Springer and AP.
Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
| Maria Iu
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.
| Maria Iu
The company plans to launch more channels in more genres this year.