More Industry News articles

With search traffic at risk, some publishers, like The Times, are focusing on “building the brand relationship”.

Pizza Hut is shaking things up in its marketing department, aiming to reignite brand passion and recapture market share.

At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.

Skechers has become the first brand to secure a coveted advertising slot during the Super Bowl LIX.

Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.

Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.

Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.

In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.

US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.

Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.