The new ad unit allows advertisers to position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen
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The U.S. Department of Justice is challenging Google’s advertising practices, alleging that its monetization system unfairly disadvantages news publishers
To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
A month after a landmark antitrust ruling against it, Google is once again facing off with federal prosecutors in a courtroom
Tech billionaire Larry Ellison will control Paramount after Skydance merger
Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.
Pepsi is making a triumphant return to the arena, nearly two decades after the iconic ‘Roman Empire’ campaign captivated audiences. In this epic sequel, the brand joins forces with ‘Gladiator II’ and a star-studded lineup of NFL superstars
Advertisers are feeling bullish about the rest of 2024, according to an update to the 2024 Outlook Study released today by the Interactive Advertising Bureau (IAB)
YouTube announced today a new set of AI detection tools to protect creators from having their likeness copied and used in other videos