More Industry News articles

At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.

Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.

Verizon is shaking things up with a new brand identity, revamped ad campaign, and a suite of new programs aimed at giving customers more choices and flexibility

Mail Metro Media scored big at the ceremony during The Media Leader Summit, while Stephen Miron was handed one of two Grands Prix.

Toys “R” Us has created a brand film about its origin, using OpenAI’s unreleased text-to-video tool, Sora

The world’s fourth-largest advertising holding company by revenue is in talks to sell its prominent digital marketing agency R/GA to India’s Tata Consultancy Services, reports the Wall Street Journal

Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media

The Oilers heroics kept fans on the edge of their seats but also proved to be a financial boon for Disney’s ABC, the NHL’s broadcast partner.

Retail giants Walmart and Amazon are set to go head-to-head this summer in a battle for consumers’ dollars

Paramount Global is raising the prices of its Paramount+ streaming service, joining a growing trend among media companies looking to turn a profit on their streaming businesses