Advertisers are leaving Twitter and taking their money elsewhere, including to rivals such as Instagram, Facebook, LinkedIn and TikTok.
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Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.
The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”
The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.
Big Tech is coming for TV advertising, warned media and marketing analyst Ian Whittaker. To avoid going the way of newspapers, it must embrace its core competencies.
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.