Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.
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Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
Growth reflects unique consumption behaviour in different markets.
TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
BBC director-general Tim Davie set out a plan for more investment in BBC Studios as it looks to reform the licence fee.
Lucy Luke, Snap’s UK head of partnerships, sat down with reporter Jack Benjamin to discuss the company’s strategy of working with publishers and, increasingly, creators.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
The video offering is designed to better help advertisers engage with MailOnline’s vertical video audiences across its website, app and social media accounts.