The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you’re careful with your creative.
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Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?
Spotify is ramping up efforts to get more ad revenue from small and medium-sized businesses.
Christian Broughton has been appointed as CEO of Independent Digital News & Media Limited, the publisher of The Independent, replacing Zach Leonard.
GroupM will leverage SeenThis’ proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.
Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we’ve yet reached a ‘new normal’ when it comes OOH viewership.
Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix’s gaming app.
Schvartz will be responsible for leading Pinterest’s sales strategy and execution in its EMEA growth markets.
GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
“Problematic” proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.