The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”
Showing 551-1,339 of 1,339
More Industry News articles
Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.
The latest Kantar Sustainability Sector Index report underlines the lack of trust consumers have in companies’ sustainability efforts for most products across all industries.
More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?
Analysis: Personalisation will also be a distinctive part of Spotify’s audiobook offering.
Meta is pitching its latest set of smart glasses as a key potential tool for creators to capture and livestream their daily lives. But smart glasses have been a tough market to crack, and privacy concerns are abound.
Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over.