Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.
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Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.
Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.
Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.
Venatus CEO Rob Gay spoke with Jack Benjamin at last month’s Future of Gaming event in London about the different options brands have to speak to gamers, and why starting small is wise.
The newsbrand revealed a number of new ad products, the launch of The Guardian Advertising Awards, and pushed a message that its audience is mainstream and cares about trust.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
Research from Columbia University’s Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.