More Industry News articles

At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.

LinkedIn has named Whalar, an award-winning, full-service creator agency, as its official marketing partner for creators

Nestlé just became the latest consumer brand to try to cash in on the popularity of GLP-1 drugs. The food giant is launching Vital Pursuit, a new line of frozen food specifically designed for Ozempic users.

A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.

With search traffic at risk, some publishers, like The Times, are focusing on “building the brand relationship”.

Pizza Hut is shaking things up in its marketing department, aiming to reignite brand passion and recapture market share.

At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.

Skechers has become the first brand to secure a coveted advertising slot during the Super Bowl LIX.

Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.

Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.