Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.
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In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.
The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
New features include full image and text generation, among other updates to Meta’s Advantage+ products.
Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.
| Maria Iu
Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.
Advertisers, agencies and media owners are collectively “leaving money on the table” due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.