Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.
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OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online
Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue
Gracenote teams with major CTV players to optimize contextual ad targeting
Marketers are increasingly wary of RMN’s lack of standards, transparency, and reliable measurement, according to the ANA’s latest report
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025
Mais oui! NBCUniversal is shaking things up for the 2024 Paris Olympics, offering viewers a historic commercial-free hour during the Opening Ceremony’s live broadcast
In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.
Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.