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Analysis: Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.
Mail Metro Media has joined the rest of the UK newsbrand sector’s biggest publishers in partnering with Ozone, the industry-backed online ads sales house, after agreeing to a six-month “pilot partnership”.
The Daily Mail is planning redundancies as part of a restructuring between the Mail and Mail on Sunday that is meant to bring the two publications “much closer together”.
Under-18s will have to make an active decision to extend their screen time on the app beyond an hour per day and caregivers will be given more tools to monitor and control app usage.
Broadcasters are losing billions as they invest in the future of TV. Our analysis shows that real losses are likely to be even larger than the companies have reported thus far.
A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.
The media investment group has partnered with Internews to support the re-investment of media budgets in credible news publishers.
In brief: Vice Media Group has appointed current CFO Bruce Dixon and current CSO Hozefa Lokhandwala as co-CEOs.
Disney+ is on track to “reap the most” in additional revenues by 2028, according to a new forecast.