As well as devising this publication’s rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.
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The Association of Online Publishers has released an open letter accusing “unscrupulous” tech vendors of collecting and selling digital publishers’ first-party contextual audience data without their consent.
In brief: By his own admission, Elon Musk has driven the value down of Twitter to less than half of what he paid to acquire it last year.
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A podcast created entirely by artificial intelligence? Audio production company This Is Distorted is leaning into the AI craze.
TPA Digital CEO Wayne Blodwell and Good-Loop CEO Amy Williams discuss the opportunities and challenges in moving to the frenetic American media environment.
In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.