A panel at The Future of Media delved into why and how moving toward a single measurement framework is the future of measurement.
Showing 811-1,627 of 1,627
More Industry News articles
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
‘Barely scraping the surface’: Amazon’s ads growth bolstered by sponsored products and new offerings
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
Third-quarter earnings season is well upon us, and editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar results from Spotify, Netflix, and media holding companies.
Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.
Sachin Doshi, chief content officer at Podimo, tells the The Media Leader why the podcast market is more similar to news media than music, and what that means for the future of its monetisation.
This month’s The Future of Gaming event was full of advice for marketers on how to avoid the common pitfalls around investment in what has become the biggest entertainment medium in the world.
Denise Turner discusses why she feels we must properly define measurement, especially if it is to continue to take on a bigger role for advertisers.
At The Future of Gaming conference this month, the metaverse was variously declared “dead in the water”, while others insisted it was “insane” to dismiss the term as nothing more than hype.
YouTube’s global director of Culture & Trends Kevin Allocca discusses how the pandemic and the rise of short-form video has widened the pool of video creators and their audiences.