TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global “Out of Phone” solution.
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Interview: Teads announced a number of new AI-powered solutions and an expansion of its CTV footprint, which co-CEO Jeremy Arditi said was in service of its goal of helping clients effectively reach mass audiences in high-quality environments.
In an interview at The Future of Media 2023, The Sun EVP and publisher Dominic Carter how the tabloid newsbrand has phased out links to ‘nefarious’ made-for-advertising platforms.
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
Post founder former Waze CEO Noam Bardin discusses the transitioning state of social media and why publishers need to be considering micropayments.
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.
At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.
Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.
In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.