Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.
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In brief: it is the first account win for Havas Media Group’s digital commerce agency since it acquired Expert Edge in September.
In brief: Sports streaming service DAZN reported it has added 75 rights to its platform over the last 12 months in its 2022 Annual Review.
In brief: The market measurement company is aiming to align headcount with where it was one year ago.
In brief: Parker, who has been a board member since 2016, takes the helm amid an uncertain time for the company.
The Mirror and Express publisher saw digital and print advertising revenues decline by 5.9% and 20.2%, respectively, in Q4.
Meta has announced it will remove gender and engagement with posts as ways to target teens on Facebook and Instagram from February.
In brief: mobile in-game advertising company AdInMo has appointed Yasin Dabhelia as VP of programmatic.