In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
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Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.
At Newsworks’ ‘Trust: More Than a Feeling’ conference, new data showed that trust is now a top factor influencing brand success.
Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.
The change is the latest evidence of an adjustment in Meta’s short-term strategy.
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.