TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.
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A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.
The inaugural Top 50 Women Gamechangers in TV has been revealed.
A panel at The Future of Media delved into why and how moving toward a single measurement framework is the future of measurement.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
‘Barely scraping the surface’: Amazon’s ads growth bolstered by sponsored products and new offerings
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
Third-quarter earnings season is well upon us, and editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar results from Spotify, Netflix, and media holding companies.
Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.
Sachin Doshi, chief content officer at Podimo, tells the The Media Leader why the podcast market is more similar to news media than music, and what that means for the future of its monetisation.
This month’s The Future of Gaming event was full of advice for marketers on how to avoid the common pitfalls around investment in what has become the biggest entertainment medium in the world.