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WPP agency recruited Initiative exec to lead media for cosmetics giant L’Oréal as relationship expands.

Disney’s shoppable ad format will take advantage of second-screeners, while Netflix boosts ad tier users to 23m.

Effectiveness was also considered crucial by The Future 100 Club.

At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.

Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.

Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies

Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.

Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter’s deprecation of support for news publishers is impacting their ability to reach audiences.

Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?

Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.