More Industry News articles

In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.

Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.

Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.

As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.

Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.

In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.