In brief: All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.
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EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
Laurence Green joins Omar Oakes and Jack Benjamin to discuss the point of Cannes Lions, the importance of creative in driving effectiveness, and some concerning consumer trust numbers for news.
Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.
In her new role, Privodanova will be responsible for building and scaling Pinterest’s advertising business across the region, reporting to chief revenue officer, Bill Watkins.
GroupM’s global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.