More Opinion articles

The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.

Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society. 

Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard. 

Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

As the honest truth of women’s lived experiences keeps being swept aside, the media industry risks confusing talking about change with actual change.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

As tech lay-offs disproportionately impact women, in an industry already far from gender parity, we take a look at actionable strategies companies can employ.