More Opinion articles

Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us. 

Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.

A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.

The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.  

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.

The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.

Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet.