More Opinion articles

Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.

There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?