More Opinion articles

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

As the honest truth of women’s lived experiences keeps being swept aside, the media industry risks confusing talking about change with actual change.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

As tech lay-offs disproportionately impact women, in an industry already far from gender parity, we take a look at actionable strategies companies can employ.

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.

ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.

SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.

Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.