More Opinion articles

Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

As the honest truth of women’s lived experiences keeps being swept aside, the media industry risks confusing talking about change with actual change.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

As tech lay-offs disproportionately impact women, in an industry already far from gender parity, we take a look at actionable strategies companies can employ.

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.

ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.