More Opinion articles

Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.

Musk was wrong to designate the BBC as ‘government-funded media’, but Richard Sharp is doing it no favours when it comes to perceptions of impartiality, writes Raymond Snoddy.

Trying to succeed as a mother in the media industry is like trying to put a seatbelt on a swarm of bees. What are we going to do differently, asks Nicola Kemp. 

Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom’s Phil Rowley predicts what we can expect from the new James Bond.

Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.

Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.