More Opinion articles

Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn’t be more different. Marketers and media planners should engage with both rather than choose either one as ‘better’.

When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.

In our workplaces we have normalised crisis culture, where any given request is urgent. It’s time to rewrite the rules and recognise that always being busy is rarely the path to effective, happy careers.

Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.

The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)

Online harm against journalists is a real and serious problem. Meta’s Threads must take meaningful steps to prevent repeating the worst parts of Twitter, writes Reach’s online safety editor.

In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s brand strategy chief.

In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.

Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK’s MD.

Online display advertising, especially when automated, has become Dr Frankenstein’s monster.