More Opinion articles

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.

Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.

The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.