More Opinion articles

Can AI-enabled tools help to provide suitability at scale on social platforms?

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.

Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.

Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.

Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.

Ray Snoddy provides his hopes for the year ahead and offers advice on how to keep at bay the newspaper industry’s long predicted demise

World Media Group members discuss their priorities for 2023.

Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.

A selection of reporters’ favourite features, interviews, and opinion pieces from the past year.

Brands that fail to shed their broadcast roots will never unlock the creative potential of CTV.