Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
More Opinion articles
| Jon Mew
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.
In the latest of this digital media planning series, we’re going to examine testing.
TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?
The potency and potential of the discipline has been diminished and diluted by malpractice.
Media companies can and should go further to speak out against the Dobbs decision and signal to women that their cries for help are being heard.
As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.
Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse.
A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.