More Opinion articles

The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?

Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.

It’s time middle managers and their work are more appreciated in media. 

Now is the time to reassess other channels more broadly and understand how they can reach different audiences.

Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.

In today’s climate, the BBC can’t afford to sacrifice contextual, in-depth reporting in the name of ‘balance’.

Brands must see an increasingly complex holiday shopping journey through the eyes of the customer – not through the lens of their own siloed structures.

Our understanding of attention can be transformed and improved when describing the concept in other languages. 

By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.

If it doesn’t have an eye-gaze in it, it’s not attention.