More Opinion articles

Bad digital measurement tactics are everywhere, and they need to be reconsidered using common sense.

Clients want tried and tested. Twitter is too testing and tumultuous.

The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.

Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.

Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

As The Sun declares the “political assassination” of Dominic Raab “by snowflake civil servants”, the publication’s former editor wants to know if his real saboteur was the British press. Spoilers – it wasn’t.

Good UX developers shouldn’t have much trouble translating their skills and pivoting into the crypto space.

We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.