More Opinion articles

The Future of Audio Europe: next year’s event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.

Media companies need to be doing more to create a diverse and thriving workforce.

We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.

“Adflation” creates a conundrum for media owners needing to justify higher prices. Here’s how they can beat it.

Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.

When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs. 

A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.

As the war in Ukraine rages on, the industry needs to work together to tackle misinformation and maintain ethical advertising practices.

A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.