More Opinion articles

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

Find out the Top 20 branded content campaigns of all time ahead of their release at Cannes Lions this week. Electric Glue co-founder Simon Orpin argues they underscore that the role of media is to liberate great creative ideas.

Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK’s head of video.

Sky’s group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.

Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.

This year’s winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.

As CNN CEO Chris Licht is summarily ejected from his post, Stephen Arnell reflects on strategic failures at parent company Warner Bros Discovery and lessons for UK broadcasters.

The push to hire from more diverse backgrounds needs to be backed up with more support to help people acquire the knowledge and skills they need to perform, warns Jan Gooding.

In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.

Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.