More Opinion articles

Lumen Research’s Mike Follett explains attention is not trying to “sucker” anyone and advocates for a growth mindset.

If publishers fail to adapt to meet the needs of Gen Z, they may never be able to win them over, warns the CEO of Newsweek.

What kinds of relationships and structures are needed to make partnerships in the media industry work?

100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.

Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.

A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.

Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.