More Opinion articles

Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.

This year’s winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.

As CNN CEO Chris Licht is summarily ejected from his post, Stephen Arnell reflects on strategic failures at parent company Warner Bros Discovery and lessons for UK broadcasters.

The push to hire from more diverse backgrounds needs to be backed up with more support to help people acquire the knowledge and skills they need to perform, warns Jan Gooding.

In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.

Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.

We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.

Fascinated by the idea of a booze-free or mindful drinking Cannes Lions? Whether you consider yourself a sober curious, mindful drinker or sober lush, this is for you. 

Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.

Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.