More Opinion articles

The push to hire from more diverse backgrounds needs to be backed up with more support to help people acquire the knowledge and skills they need to perform, warns Jan Gooding.

In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.

Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.

We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.

Fascinated by the idea of a booze-free or mindful drinking Cannes Lions? Whether you consider yourself a sober curious, mindful drinker or sober lush, this is for you. 

Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.

Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.

As Mental Health Awareness Week gets underway, there’s no better time for our industry’s leaders to make one simple commitment that’s proven to improve mental wellbeing in the workplace. 

When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.

Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.