More Opinion articles

How does attention measurement in media avoid the same fate as Google Glass or MySpace?

Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.

Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.

Major celebrities’ decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.

The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.

You might not be able to guarantee a pay rise, but you can put understanding into practical action. 

When it comes to HR, there is no region or team small enough to warrant a blanket approach.

Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.

There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.

Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.