More Opinion articles

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.

We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.

It feels like Brits and Americans are speaking an entirely different language in these mature ad industry markets.

ESG should take precedence when planning for another year of economic uncertainty.

Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas