More Opinion articles

It feels like Brits and Americans are speaking an entirely different language in these mature ad industry markets.

ESG should take precedence when planning for another year of economic uncertainty.

Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas

Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…

A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.

With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?

Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.

If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.

Yes, brands and media want to do more with their own data. But now they’re being held back by a severe shortage of the people who can actually make it happen.

As recession looms and tech companies announce layoffs, Anna Sampson shares what she learned from her experiences with redundancy in the media industry.