More Opinion articles

We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.

It feels like Brits and Americans are speaking an entirely different language in these mature ad industry markets.

ESG should take precedence when planning for another year of economic uncertainty.

Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas

Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…

A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.

With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?

Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.