More Opinion articles

Many have jumped on the metaverse bandwagon, but has the end user been forgotten?

We have become used to talking about an ‘attention economy’, but perhaps we should think more of the ecology of attention.

As Warner Bros. Discovery send the Batgirl movie back to the Batcave, Stephen Arnell warns of the greater risks of alienating talent and putting hard limits on original productions.

Far sighted and fair advertisers may continue to invest in the agency relationship, but economic pressures don’t always bring out the far sighted and the fair.

The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.

Successful planners are those who embrace data and technology to help perform their roles more effectively.

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.

Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.

In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.