TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
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Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.
A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
It is understood that the telecoms group is seeking €2-3bn.
The ChatGPT developer announced a policy for how it is approaching the moderation of AI-created election-related content – an especially challenging issue now that it has launched a GPT marketplace.
Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.