More Us articles

As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.

The delay to streaming shows cinema’s power in getting that “big push” for a film, according to Pearl & Dean’s operations chief.

Liz Landy, Ipsos’ global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.

Is it a loose and inaccurate metric or one of the most important we need to be watching?

The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.

What can politicians learn from influencers about how to reach younger audiences in a big election year?

TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.

While Piers Morgan’s YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.