In brief: the announcement is a step toward Nielsen’s forthcoming cross-media measurement platform Nielsen ONE, which is slated to launch in December.
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In brief: Spotify has acquired online safety company Kinzen with the goal of “ramping up” its efforts to protect users from harmful content.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.
In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.
Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.
First, recognise the blind spot in our current marketing theory.
In brief: the newsletter subscription service was launched in June 2021 as a set of publishing and subscription tools to support writers in the US.
DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.
In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.
In brief: Washington Post managing editor Kat Downs Mulder is leaving to become SVP & general manager of Yahoo News.