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In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.

Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.

Consumers are looking for green wins, but they may need convincing.

In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.

In brief: CNN has created a new beat to dissect the complex and divisive issues surrounding gun rights and gun violence in America.

TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.

COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.

The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.

Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.

In brief: the new game represents an expansion of Prime Video’s Thursday Night Football streams.