Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
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A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.
The research also found that social media is primarily used as a source of news by Democrats.
In brief: Beam Suntory, the premium spirits company, has hired David McDiarmid as director of digital media & activation in the UK.
In brief: ‘Innovation Partners’ include TikTok, Snap, Firework, TalkShopLive, and Roku.
In brief: NBCUniversal has announced two initiatives to help nonprofits and diverse-owned small businesses.
In brief: Disney+ livestreamed its first TV show, Dancing with the Stars, last night.
In brief: The Independent has partnered with checkout tech company Bolt to transform its ecommerce offering
Mobkoi, The Brandtech Group’s mobile advertising platform, has named Chris Davis as the company’s first global chief revenue officer.
Beginning today, US Spotify users can find over 300,000 audiobooks available for purchase via the audio streaming service.
