In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
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The accelerated shift to ecommerce that occurred during the pandemic has cooled off, according to the latest ecommerce report from AppsFlyer.
Reddit’s director of Disruptors, Ryan Angerami, explains why what’s best for Redditors tends to be what’s best for clients.
In brief: Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play
The number of pay TV subscribers in 138 countries is forecast to reach 1.03 billion by 2027, according to new research.
The Independent has hired Meena Miles and Jordan Scott as advertising operations director and head of tech operations, respectively.
100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.
Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.
In brief: Dentsu has partnered with Comscore to shift its local TV buying to a Comscore-based currency in the US.