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E.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to integrate real-world commerce into the popular gaming platform

Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.

TikTok is entering the summer sales fray with its “Deals for You Days” event, launching July 9th in the US

Amazon is planning a new service focused on shipping cheap fashion, home goods, and other products directly from warehouses in China, to take on Temu and Shein (WSJ)

At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.

Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.

AI might push us to be more original and force us to place more value on striving to invent or deliver the never-seen or never-heard to avoid competing with machines.

Verizon is shaking things up with a new brand identity, revamped ad campaign, and a suite of new programs aimed at giving customers more choices and flexibility