More Industry News articles

ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.

A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.

Americas co-president Jeremy Arditi discusses the Outbrain-Teads merger, why the company retained the Teads moniker and how CTV and AI will propel long-term growth.

Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.

Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.

Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.

Havas Media Network division will continue to be led by managing director Hamid Habib.

A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.