The Guardian claims it is the first media owner in the world to achieve this.
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By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
Prospect editor Alan Rusbridger speaks with Jack Benjamin about the magazine’s strong digital growth and the challenges facing contemporary news media.
Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP’s ‘ID to AI’ approach to its data strategy.
Disney Advertising is giving advertisers access to biddable inventory in the US and expanded DSP integrations in Canada. Its proprietary Audience Graph has also arrived in Europe.
UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser’s data-led strategy, a return-to-office mandate and the “pressure to perform”.
DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM’s 33% revenue growth in Q1.
Donald Trump’s wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.