UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
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Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.
Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.
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Founder and current CEO Graham Brown will become executive chairman.
Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.
Appointment follows deals with Disney+ and YouTube, and three recent hires in the department.
The purchase strengthens Adwanted’s data division.
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
