Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
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On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.
Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.
TikTok has shut down in the US, but uncertainty remains over whether the ban will actually be enforced by the incoming Donald Trump administration.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.