Gracenote teams with major CTV players to optimize contextual ad targeting
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Marketers are increasingly wary of RMN’s lack of standards, transparency, and reliable measurement, according to the ANA’s latest report
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025
Mais oui! NBCUniversal is shaking things up for the 2024 Paris Olympics, offering viewers a historic commercial-free hour during the Opening Ceremony’s live broadcast
In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.
Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.
Yelp announced a suite of new features and updates designed to empower national service businesses and advertisers
Reddit announced a new partnership with some of the biggest leagues in the US, creating fresh advertising opportunities
Historic $10.7 billion in 2024 ad spending and its democratic implications