The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
Showing 131-1,583 of 1,583
More Industry News articles
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
Open Call will allow brands to place an open request to creators for sponsored content.
Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.
Live updates from The Media Leader team and Future 100 members at Cannes 2025. Follow the stories big and small whether you are in the South of France or in the office.
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.