The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board
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Dove has teamed up with tennis champion Venus Williams to launch the first-ever limited-edition version of its iconic product
Jason and Travis Kelce land a three-year contract with Wondery worth over $100 million for their hit podcast, “New Heights”
Edgar Bronfman Jr. has officially withdrawn his bid to acquire Paramount Global
Dentsu has announced a strategic partnership with Sports Innovation Lab to provide Dentsu clients access to sports audiences across all major publishers and platforms
GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team.
General Mills has teamed up with football superstars to create a brand new breakfast champion, which is being promoted via a multi-part content series
Michelin has selected OMG as its new global media agency
Publicis Media has emerged victorious in a competitive pitch for the lucrative European media account of Sky, a leading media and entertainment company
Apple sent out invitations for a special event on September 9th, featuring the tagline “It’s Glowtime”