Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.
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The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?
Review: In ‘Adscam’, author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry’s attention while offering harsh criticisms that few may want to hear.
Consultant and author of ‘Madison Avenue Makeover’ Michael Farmer joins Ahmed Elkady to speak in detail about the book’s development and key lessons for the industry.
Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.
Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.
In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.
The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.
Leaders across our industry to write a short review on books they would personally recommend. This week we here from Phil Rowley, Hamid Habib, Jean-Paul Edwards, Jan Gooding and Michael Farmer.