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Advertisers, agencies and media owners are collectively “leaving money on the table” due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.

A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.

While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter. 

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.