Gap defied analyst expectations, reporting a blowout first quarter for fiscal year 2024. The apparel giant not only exceeded estimates on both earnings per share and revenue, but also boasted positive comparable sales across all four of its brands – Gap, Banana Republic, Old Navy, and Athleta.
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The New York Mets are looking to expand their reach and connect with a wider audience through a new content deal with Range Media Partners
Tubi is taking a creative approach to showcasing its massive viewership. The free streaming service announced today a new brand campaign, ‘Tubi is More Popular Than’, which includes four short commercials and creative across digital, social and out-of-home in New York City.
Foot Locker delivered stronger-than-expected earnings in its first quarter, marking a positive step in its ongoing turnaround efforts.
Analysis: First Accenture, now PwC joins consultancy exit from UK media.
Abercrombie & Fitch is shaking off its past and stepping into a bright future. The once-controversial brand reported record-breaking first-quarter earnings and raised its guidance for the full year.
The tides are turning in the digital advertising landscape. According to a new report by The Trade Desk, consumers are spending a record amount of time on the open internet, and advertisers are following suit.
The UK independent has been working with German indie network Mediaplus for more than seven years.
The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.
PayPal is venturing into the world of advertising. The digital payments leader is set to launch an ad business, leveraging the data from its 400 million users. (WSJ)