It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker’s co-founder.
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Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.
In-brief: Google has published research on how its interest-based audience (IBA) solution performs when used in combination with privacy-preserving signals.
WPP agency Wavemaker has appointed Jon Gittings to international head of strategy where he will be responsible for developing US-based global new business opportunities.
An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
The feature allows users to watch up to four games simultaneously, with separate streams displayed in a grid format on the screen.
In brief: S4 Capital CEO Sir Martin Sorrell revealed he had a successful keyhole surgery to remove a tumour in February.
Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.