Saturday 20th April saw the return of New Baywatch with a new series, after the show was dropped from the ITV schedule and replaced with Sabrina the Teenage Witch last year. Advertisers in the first ad break included Adidas, Pepsi, Domestos and Everest, while the second break featured, among others, Orange Tango, the Mail on Sunday and McDonalds.
Overall New Baywatch was viewed by 4.446 million people (a TVR of 8), compared to Dad’s Army‘s 6.669 million (12 TVRs) which was on BBC1 at the same time.
While the rather low audience for the return of the programme may be a bit disappointing compared to Dad’s Army, the advertising, appearing to be aimed at Children, Women and Housewives, seemed spot on. Baywatch‘s highest viewing category was among Children and despite its reputation, the show also produced high Women and Housewives scores, with Men being lowest.
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